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Problem Statement

With increasing globalization and westernization people are becoming so busier with less time left to concentrate on health thus facing many health issues (mental/physical)

• 46 Percent of girls under age 15 are Anemic in India – NFHS15
• One of the world’s fastest rising obesity rates are in India(one in every 5 women face PCOD in India)
• Young age cardiovascular diseases are 272/1000000 in India higher than world average

Solution

• Providing recipes of traditional Indian food
• In Situ cooking of food (traditional with modern touch)
• Cooking therapy facilities for people with mental illness
• Chefs capable of crafting personalized dishes tailored to the unique p preferences and dietary needs of each individual ( age specific) , interface with nutritionists

THUS FOCUSING ON PHYSICAL AND MENTAL HEALTH

THE PRODUCT/MVP

FOR MVP WE FOCUSED ON METROPOLITAN CITY HYDERABAD AND WE SURVEYED FAMILIES IN WHICH BOTH PARTNERS WORK

LEARNINGS –

• Positive reception from many working families
• Strong willingness to adopt a healthier home cooked diet & prioritize health
• Valuable input from families, leading to idea expansion
• Suggestions, such as adding yoga to the offering
• Informal inclusion of three employees who expressed gratitude for the opportunity

TAM SAM SOM

TAM=45.5 BN

SAM= 10 MN

SOM= 1 MN

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